Alexia Guggémos

Passionate art critic, digital sociologist and virtual museum pioneer

Passionate art critic, digital sociologist and pioneer of virtual museums, Alexia Guggémos has been cultivating a singular vision of contemporary art for thirty years. Trained at the École du Louvre, she combines intellectual rigor with a sense of transmission. In 1996, well before the rise of social networking, she created a unique space: the Musée du Sourire, the first 100% virtual museum, dedicated to this enigmatic expression that crosses all cultures. Her intuition? To make the smile a common thread, a universal language, a lever for experiencing art differently. Alexia's sharp, inquisitive eye is also at the service of emerging artists and audiences. She is the author of several books, including L'Histoire de l'art pour les nullissimes (2017), in which she clearly unfolds twenty centuries of visual history. Paris Gallery Weekend gives her carte blanche in 2025. And it's a promise: an itinerary to follow with the eyes... and a smile.